Marketing maven Joe Polish (www.joepolish.com/) is planning to test a new business model -- what he calls "pay me whatever you think it's worth" for on-line information. Hearing about this got me thinking... what if everything we purchased was priced on this same "pay what it's worth to me" basis

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Don't assume that Big Box stores have the best prices. The toner ran out on my friend's laser printer at home, so he went to his neighborhood big-box store (happened to be Micro Center; he lives in Minnesota) to get a new cartridge.

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